Senior Content & Campaign Marketing Specialist

Department: Marketing

FLSA Status: Exempt

Reports to: Austin Kotas, Marketing Sr. Manager, Demand Generation & ABM

Locations: New York City (preferred) or Pasadena, CA

About KBKG

KBKG, a specialty tax service firm, helps businesses grow by delivering tax incentives to businesses and their CPAs. We are fast growing and take pride in our innovative culture. Our team includes leading experts in our respective fields and a 20-year proven track record under IRS audits. We are a national firm, with local service in NYC, Atlanta, Detroit, Chicago, Dallas, Houston and Los Angeles offices. We help CPAs determine tax incentives that benefit their clients, and we are committed to handling each client’s relationship with care and diligence. Our ability to work seamlessly with CPAs is the reason so many leading firms across the nation trust KBKG. By partnering state-of-the-art technology with the best and brightest employees in the industry, we foster a culture of constant innovation and growth.

Position Summary

The Senior Content & Campaign Marketing Specialist turns complex ideas into compelling narratives that resonate effectively with our target audiences. In this role, you will drive strategic content and campaign initiatives with greater independence – from conception through execution to performance analysis. You are adept at analyzing performance and aligning strategies with the company’s overall objectives. This role is tasked with marketing content ideation & creation, including email templates, advertising copy, direct mailers, website copy, thought leadership copy, internal communications, social media, longer-form content, such as guides and two-pagers, and additional marketing assets as needed.

Additionally, the Senior Content & Campaign Marketing Specialist will assist in and manage the development of lead generation, ABM and advertising flights, including developing assets, assisting with data collection and project management & execution as it relates to advertising launches for the organization.

The Senior Content & Campaign Marketing Specialist will continuously identify opportunities for leveraging marketing content to increase inbound conversion from the website, streamline outbound campaigns and deliver measurable results through content-driven strategy.

The Senior Content & Campaign Marketing Specialist will report to the Senior Manager, Demand Generation & ABM.

Position Requirements

• Strong communication skills, both written and verbal, for effective collaboration and client interactions.
• Superb writing, editing and storytelling ability across formats (short copy, long-from, though leadership, sales enablement).
• Strong analytical skills to assess marketing performance, measure ROI, and recommend improvements & new strategies.
• Strategic and “big-picture” mindset to match content and campaign strategy with company goals.
• Exceptional organizational skills to manage multiple projects, prioritize tasks, meet deadlines, and manage up to senior leaders.
• Team-oriented mindset with the ability to work collaboratively across different departments.
• Creativity and innovative thinking to develop and implement effective content marketing strategies.
• Adaptability to evolving market trends and changing business needs.
• Familiarity with marketing tools (HubSpot, Google Analytics) and strategies (performance marketing, ABM).

Responsibilities

• Lead the development of finalized deliverables and copy as they pertain to marketing content and internal communications.
• Collaborate with Marketing, other internal teams & leadership to create content such as email communications, direct mailers, videos, blog posts, long-form assets, etc.
• Create and implement strategic messaging and campaigns to promote KBKG awareness & demand resulting in direct impact on quantitative objectives such as lead and meeting targets.
• In collaboration with the Senior Manager, Demand Generation & ABM, develop, execute, manage and track performance of lead generation and ABM efforts.
• Develop, manage, execute, and track performance of social media channels.
• Manage SEO/AEO including performance updates and strategic next steps. Manage & collaborate with senior leaders on creating and executing AEO strategies.
• Promote creative idea generation through familiarity with industry trends and standards in marketing and communications.
• Assist in development of and ensuring consistent adherence to company brand guidelines, especially as it relates to company tone and voice.

Education and Experience

• 4-6+ years of experience in B2B Marketing required.
• Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree or additional certifications can be advantageous.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at a time.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.